It’s too soft and it’s too strong, 

It’s traditional, yet it’s transgressive, 

It’s fashionable, but it’s also tacky. 

There is no colour quite as divisive as Pink – you can either love it or loath it, but one thing is certain – Pink is not just a colour, it’s a statement! 

Despite its various shades and the complexities of its cultural significance, Pink is a color in constant transition, whose meaning has changed more than any other. Pink has become the color of a generation – allowing not only women, but individuals, to express themselves freely. No other colour has this many interpretations or possibilities. Pink can be whatever we want it to be.  The power of the colour is to trigger emotions and project who we truly are.

(Re)Defining Pink is a beautiful collaboration between four Italian female entrepreneurs, that work in different industries, such as the arts, fashion and spirits, share similar values: authenticity, passion, bespoke experiences & craftsmanship. The project aims to allow each woman to understand what the colour Pink signifies to her, expressing freely how she views femininity. 

Reconnecting with the feminine and getting back in touch with our soft feminine super-power is our strength. This collaboration’s desire is to show how women do business differently, building solid relationships with one-another, by always coming from a place of kindness, empathy and compassion.

Partners: A di GAETA – Luxury shoes for women, Milan

                Le Tre Sarte – Sartorial clothing & homewear, Rome

                Caroline Pera Studio – Acrylic Floreal Painting, Milan

                ME Gin – Founder: Artisanal Pink Pepper Gin, Diamante

Location: Via del Bollo, 2A – 20123 Milano

Date: Monday 17 April – Saturday 22 April, 2023

Opening Hours: 11am – 7.30pm

Cocktail Night: Wednesday 19th April, 2023

                           Open from: 17pm – 21.30pm